Most companies struggle to transition from B2C to B2B. Coinme’s retail success became the foundation for their enterprise crypto infrastructure play. When Neil Bergquist announced the expansion of XRP and Solana to more than 28,000 retail locations, the move demonstrated how consumer transaction volume and regulatory compliance create unique advantages in enterprise markets.
Bergquist’s B2B strategy leverages Coinme’s decade of operational experience to provide enterprise-grade APIs that “crypto-enable” digital and physical financial infrastructure. Rather than building enterprise products from scratch, Coinme productized the infrastructure that already supported billions of dollars in consumer transactions.
“XRP and Solana are essential networks in the crypto economy,” said Neil Bergquist, CEO and co-founder of Coinme. “We’re making them available in a way that’s accessible to everyone, whether purchasing $20 in cash at a local store or buying crypto through our mobile app.”
From Consumer Network to Enterprise Infrastructure
Coinme’s Crypto-as-a-Service platform emerged from practical experience operating the world’s largest cryptocurrency cash network. The company has processed more than $1 billion in transactions since its 2014 founding, generating operational data and regulatory expertise that pure-play infrastructure companies cannot replicate.
The enterprise offering addresses a fundamental market need: established financial institutions want to offer cryptocurrency services but lack the technical infrastructure, regulatory licenses, and operational experience to build these capabilities internally. Coinme’s platform provides turnkey solutions that enable partners to launch crypto services quickly without developing backend infrastructure.
Coinme operates as a U.S.-regulated cryptocurrency exchange, providing regulatory compliance that enterprise customers require. This licensing foundation enables partnerships with traditional financial institutions that cannot risk working with unlicensed providers.
Data-Driven Product Development at Scale
Bergquist’s approach to enterprise product development relies on consumer transaction data to identify market opportunities and optimize service offerings. The retail network generates real-time insights into user behavior, transaction patterns, and asset preferences that inform enterprise product decisions.
Since November 2022, Crypto-as-a-Service has powered MoneyGram Online’s crypto platform, demonstrating how Coinme’s infrastructure scales to support major financial institutions. The MoneyGram partnership validates the enterprise strategy while providing operational data that enhances the platform’s capabilities.
The enterprise platform benefits from Coinme’s multi-asset support infrastructure. The recent addition of XRP and Solana to the retail network simultaneously expanded enterprise API capabilities, enabling B2B customers to offer these assets without additional development work.
Related: MoneyGram invests in cash crypto onramp Coinme
Why Coinme’s B2B Strategy Differs from Pure-Play Infrastructure Companies
Bergquist’s enterprise strategy creates competitive advantages through operational experience rather than just technical capabilities. Coinme has managed regulatory challenges, built compliance frameworks, and established banking relationships that enterprise customers can leverage immediately.
The company’s retail transaction volume provides credibility that pure-play B2B providers cannot match. Enterprise customers gain confidence from partnering with a platform that has demonstrated sustained consumer demand and regulatory compliance across multiple market cycles.
Coinme’s infrastructure approach also enables geographic and asset expansion for enterprise customers. The platform’s support for over 40,000 physical locations provides enterprise partners with immediate national scale that would require years to build independently.
Bergquist’s vision of making cryptocurrency “accessible to everyone” extends to enterprise customers who need reliable infrastructure to serve their own users. The B2B strategy leverages Coinme’s consumer success to create platform value that benefits multiple stakeholders while generating sustainable revenue streams independent of cryptocurrency price volatility.
The enterprise expansion demonstrates how Bergquist has evolved Coinme from a Bitcoin ATM operator into a comprehensive cryptocurrency infrastructure provider serving both consumer and enterprise markets.
